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How Warner Music increases Topsify playlists followers by featuring some of their most emblematic artists.

With Warner Music France, music Major

280,000

Social fans

90,000

streaming followers

75%

Playlist engagement

Playlists with many followers can propel tracks to the top charts! Here’s how Warner Music conveys their artists strong follower bases to their Topsify playlists.

Challenge

Topsify playlists thrive on streaming platforms such as Spotify, Deezer and Apple Music. They are business levers to break new artists and promote tracks to the top charts.

But as streaming platforms mainly feature in-house playlists on their homepages, you have to find new ways to grow your playlists follower base.

Solution

From Soundsgood, the Topsify France playlist editors update their playlists every week across Spotify, Deezer and Apple Music.

One best practice that works well: they always feature a Warner Music artist in the first position. This way, they get a chance to be re-shared every week by different artists signed at Warner Music.

“Get your artists to re-share your playlists to their fan bases.”

Results

So far, so well! Here are two examples of emblematic bands sharing Topsify Vintage Hits playlist with the Soundsgood player.

‘If You Leave Me Now’ is the #1 track on this Amazing VINTAGE HITS 60s/70s playlist curated by The Good Sound! Check it out here.

Posted by Chicago on Wednesday, May 31, 2017

‘Take On Me’ is the #1 track on this amazing 80s + 90s playlist, curated by @The Good Sound – listen here and enjoy…!

Posted by A-ha on Wednesday, June 14, 2017

About

Warner Music Group is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the “big three” recording companies and the third largest in the global music industry, next to Universal Music Group (UMG) and Sony Music Entertainment (SME), being the only American music conglomerate worldwide.

www.wmg.com

Type

Music Major, Record Label

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